Less than 15 miles away from UPC in Middleton, WI there was a mass shooting at the office of software producer WTS Paradigm (now known as Paradigm) on September 19th, 2018. Four victims were shot and injured, but all survived the incident except the gunman. Over 300 men and women from local agencies responded to the emergency and contributed to the extremely successful and life-saving response.


In the weeks following UPC partnered with Paradigm to design and produce for them gifts that their employees and victim family members could assemble and later present to each of the first responders. The gifts contain broken glass that was shot at Paradigm’s building. The maple housing was laser engraved with the date on the front and with a message expressing gratitude on the back. It says, "We stepped over this broken glass to safety because of you. We won't forget. Thank you for what you did for us at Paradigm that day and what you do every day. You are a hero."


Paradigm CEO Nathan Herbst stated, “The project we worked on with UPC started with it being ‘my project’ and it was very special to me. By the end of our special project, UPC was so invested in the process that I consider it ‘our project.’ I have nothing but great things to say about Adam, Dan, Fred, and everyone we interacted with. They are great people to work with and the project turned out great.” Some employees of UPC attended an event on March 15, 2019 where the first responders were presented the gifts. One of the responding law enforcement officers who received a gift thanked UPC and told UPC staff, “It is the most meaningful memento I have ever received in my 25 year career.”



Coverage of Paradigm First Responder's Gift on Local TV News

FOX 47 NEWS ---- NBC 15 NEWS ---- CHANNEL 3000 ---- WKOW ----- WSAW


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